Everyday we create different looks to take on the world in all the multiple roles we play. In the same way cosmetics have given women a means to express themselves in different ways throughout the history of time.
Driven by the need to experiment, we look to once again redefine beauty experiences as India's first indie makeup brand. Mostly because we're not as much a brand but people like you - making products we're proud of.
Bogged down by the pressure of the conventional definition of 'beauty', we set out on a journey to discover what beauty means to us in its true, raw, imperfect and fun form. This independence allows us to create honest products for real people.
Because it's never truly a revolution if it's not creative and with the truest intentions!