Freedom to be who you choose to be.
We create cosmetics that celebrate real women who can't be defined by labels.
All our products are cruelty free with the best 100% vegan ingredients and strive to be as conscious as possible. Our wallet-friendly, on-trend beauty experiences give you the freedom to express yourself through every look, from bold to bare!
Everything in a Drop!
Formulated to maximise the healing and soothing powers of the skin super foods used in our ultra-comfortable lipsticks - argan, avocado, jojoba, marula and almond. This Glow Serum is the perfect multitasker as the 'everything solution' to any skin need!
Our newest kid on the block
Smooth gel glide.
Kajal and eyeliner rolled into one!
The product you've all been waiting for is here...
Get creative with our Multisticks!
Metallic bliss and in the most convenient, easy to use format.
You want it, you got it!
The softest, fluffiest makeup sponge!
With ultra-fine microfibers inspired by a lotus leaf, The Blend Perfector ensures your product spreads evenly for a flawless, natural look. It also minimizes the product absorbed so there's lesser wastage.
Our Newest Vegan Shades!
Why stick to just one shade when you can experiment with so many?
Our Bestselling Matte Vegan Liquid Lip Creams
The most comfortably matte liquid lipstick you've ever tried!
Follow us on Instagram
Our makeup is all about wearing it how you want to. Every time you create a new look with any of our shades, don't forget to share it on your social media and tag us.
We'll be on the look out!