Freedom to be who you choose to be
We create cosmetics that celebrate real women who can't be defined by labels. We believe in everyone being free to live a new dream everyday, unapologetically.
All our products are cruelty free with the best 100% vegan ingredients and strive to be as natural as possible. Our wallet-friendly, on-trend beauty experiences give you the freedom to express yourself through every look, from bold to bare!
Just launched!
This Glow Serum is the perfect multitaskers for the 'everything' solution to any skin need! Formulated to maximise the healing and soothing powers of our skin super foods used in our ultra-comfortable lipsticks - argan, avocado, jojoba, marula and almond, it's designed for everyday use as well as the perfect morning after glow.
Featured collection
Liquid!!
Gift Boxes
The perfect gift pack of 3 Ultra-Comfortable Satin Matte lipsticks.
These 2 new gift boxes are perfect for any occasion and anyone! Limited collections specially curated by suggestions we got from our followers are designed for everyday use or the perfect evening out.
Get them before stocks run out!
Many-Faced Goddess Collection
Introducing our ultra-comfortable, satin matte lipsticks enriched with organic avocado and marula oil for a truly divine makeup experience.
What's more, our shades are designed to suit all Indian skin tones!
#FindYourDisguise
Our makeup is all about wearing it how you want to. Every time you create a new look with any of our shades, don't forget to share it on your social media and tag us.
We'll be on the look out!